Mass Production to Mass Customization.

There is a quote by Seth Godin that says “Don’t find customers for your products, find products for your customers”. This is a very true statement that sometimes small business owners don’t consider. No matter how proud you are about your product or how much time you have spent producing it, if you do not have customers who will buy it then your product is not worth much.


Before you become an entrepreneur, really think about what the customer wants and what their needs are. Nowadays, we have shift to a new marketing concept and a new market orientation towards customers. We went from mass production to mass customization. This means that customers want customized products, they want exactly what they need and they want you to give it to them.

Companies today are focusing more on their customers and how they can cater to them, instead of mass producing products and hoping their customers will want to buy them. As mentioned in previous posts, customers are what makes your company exist, so make sure you are giving your customers customized products to meet their needs. Once you have done so, you will more than likely have a long term, loyal client.

Seth Goldin is an American author, entrepreneur and public speaker. He is also known as a Marketing Guru who has written fourteen books, which have all been bestsellers.  

Become an entrepreneur. Never give up!

What is customer service?

Good customer service is the heart and the lifeblood of any small business. No matter how many discounts and promotions you offer your clients, if you do not offer excellent customer service chances are your clients will not come back.

Providing good customer service will help your business tremendously. It will make them leave happy, and help create loyal customers. When customers feel good doing business with you, they are more than likely to come back; and more importantly, they will spread the word to their friends.

If a client has a good customer service experience they may tell 1 or 2 people. On the other hand, if they have a bad experience they are likely to tell 6 or 7 people.

Because of this, it is very important to provide outstanding customer service and train your employees to treat customers the way you would treat them. Train them to be helpful, polite and to always show a good attitude.

If you give customers your phone number, make sure you always answer your phone. It can be very frustrating for clients not to be able to reach you when needed.

Also, don’t make promises to customers that you can’t keep. Always make sure you are being honest to your clients. And always listen to what your clients have to say, whether it’s a complaint or a good review. Their words can be very helpful for the future of your business.

Finally, go the extra mile for your clients. As we said at the beginning of this post “good customer service is the heart and lifeblood of your business,” so take care of it.

It's time to start something new.

Are you tired of working for someone else? Are you ready to put your passion and expertise into something that’s yours? Maybe it’s time to think about starting your own small business and stop helping others build their dreams. It’s your turn!


Starting a small business can be challenging but the benefits can be worth a lot more. There is a lot of hard work and many hours that need to be put in and you need to be willing to commit. There are a couple of questions you should ask yourself to see if you are ready to be an entrepreneur.

1. What type of business owner do I want to be?

2. Do your skills match what your business is about?

3. What are you business goals?

4. Are you ready to take on the responsibility of owning a business?

5. Are you ready to be your own boss?

If you have answers to all these questions, then you may be ready to become a small business owner. Need help? Call our office to schedule an appointment.

Call us at (843) 661-8256 Visit us at www.florencesbdc.org

Dream Big.

Are you looking for a name for your business?

How important is a name to a business? The answer is very...it is very important for your business to have a good and meaningful name. The right name can help your business succeed, by having everyone in town talk about it. However, the wrong name can have the opposite effect and make your business fail. Your name should express what your business is about, the value of your products and services and your expertise in the industry.

Some people think that a business name should be abstract or a made-up word. Others think that a more conservative and direct name is more informative and helps customers know exactly what your business is about; and others also think people will easily forget a common non unique name.

Creating the perfect business name can be an overwhelming process but it is critical for the business. The name should convey what you want it to communicate to your clients. The name should emphasize the intention and purpose of your business. It should also make people curious of what you have to offer and attract them into your business.

Here is a tip. Be careful if the name of your business has South Carolina or any other city/state name on it. This can be meaningful for the local people, but what meaning will it have to people that want to do business with you in Colorado or New York? Keep this in mind.

Another tip, when choosing a name for your business pick one that will be meaningful and appealing to the type of clients you are targeting and not only to you. Try to avoid names that are too long or confusing.

Are You Using Strategic Thinking or Tactical Thinking?

There are two types of thinking a small business owner uses; strategic and tactical thinking. The biggest difference between these two types of thinking is whether you look at the big picture or focus on the little things.


We all face different types of challenges in our businesses on a daily basis, some of which can be very easy to ignore until it’s too late. Some of the challenges we may face are dealing with a client, an employee, a supplier, etc.; but those big problems are often the result of our problems, not the problem itself.

We can focus too much on the issue that’s right in front of us, rather than proactively looking for the real root of that problem.

Start asking yourself different questions instead of blaming your clients or employees for things that go wrong: Are you the problem? How can you fix this? How can you make this client happy so they will come back? Or make this great employee happy so they’ll stay with us?

Start looking at things in a long-term, strategic way – you may find this broader perspective will save your company’s future.